Why do it this way round? Once your audience acknowledges they have a problem, they start to think about how they can to solve it. You set up tension which you can resolve by providing the solution – you!
The ideal
Rather than just listing everything you can do, or all your products and specs, try to connect these to specific client needs. Alternatively, use your portfolio slide as a hyperlinked menu. You can see what services or solutions your audience is interested in and jump to that section of the deck for more details.
The Headshots
Will a swish black and white photo phone numbers in greece of the CEO convince your prospect that a certain product is going to solve their problems? I doubt it. Well-meaning presentation creators often put a headshot-based slide or org chart near the beginning of a sales presentation as an introduction to the company or team. Unfortunately, these slides swing the focus of the presentation onto you and your company right when it should be all about your audience. Cut it out!
Sales presentation slide with the title 'Bright Company Meet the Team'. There are 4 headshots with the job titles of the employees underneath.
The exception
If one of your USPs is the specific team that the prospect will be working with, then it might be appropriate to include headshots along with some information about how the team’s expertise will benefit your audience. Don’t just shove this at the beginning of your presentation though, make sure it fits with the flow of the deck. This example contrasts Bright Company’s approach with that taken by their competitors to clearly outline how an agile team structure would benefit their audience.
The Logos
A slide full of logos says nothing more than here are some companies we’ve worked with (Are those companies relevant to your prospect? Was the work successful?) and yet we see these slide in sales presentations all the time.
The alternative