Marketing Automation: what are the ideal tools for B2B companies?

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In an increasingly competitive market, finding new customers is a challenging task even for the most experienced professionals! Fortunately, with the advancement of technology and automation, several marketing tools have emerged with numerous functions that make it much easier to prospect new customers.

In this content, we will show you the importance of marketing tools for B2B companies and which ones are ideal for you to implement in your company.

Happy reading! ????

You may also be interested in : How to create a b2b marketing plan

WHAT IS MARKETING AUTOMATION?
First, it is important to understand what marketing whatsapp spain automation is. Basically, it is the use of technologies to automate actions and processes, with the aim of increasing the efficiency and scalability of marketing and, at the same time, maintaining personalized relationships with leads.

Through the use of software and technology tools, companies can act on a scale and increase their results, saving resources, time and expanding the reach of their campaigns efficiently.

This strategy simplifies and optimizes the work of the marketing team at each stage of the sales funnel, in addition to offering information and metrics so that actions are more assertive.



WHY INVEST IN MARKETING AUTOMATION?
Some examples of how this strategy can help your company:

Make your sales funnel more efficient;
Improvements in time management;
Improve your sales team’s conversion rate;
Promote improvements in communication with the customer;
Facilitate the acquisition and nurturing of leads (remembering that well-nurtured leads always generate larger tickets);
Promote cost reduction;
Encourage the lead to prepare to make the purchasing decision.


WHAT ARE THE MAIN TOOLS?
Automation tools have come to optimize several marketing processes that were previously done manually. Automation software has several features that are part of marketing strategies, such as:

Creation and sending of marketing emails;
Creation of landing pages;
Contact segmentation;
Lead qualification and nurturing;
Pop-ups for capturing leads.
These are some of the features that automation tools can provide you.

The most widely used and well-known tools in this market are RD Station, which TIPO is also a partner agency of theirs, Hubspot and ActiveCampaign , which are American tools, but also widely used in Latin America.

Its applications are the most complete, being able to create content strategies, social networks, email marketing management, lead nurturing and much more!

Furthermore, these tools also enable integration with CRM systems. So, by connecting a brand's communication channels, the platform helps monitor website visits and, based on this, helps create sending strategies and build automation flows.


As we have shown, marketing automation is essential for companies that want to optimize the time spent managing strategies, win customers and increase sales.

Furthermore, it is a very interesting competitive advantage, mainly because it works as a growth lever for companies.

Oh, and remember to invest in smart tools that can really change your current sales and prospecting scenario . Choose the tool based on the type of solution you need, analyzing the potential return it can offer you!