Taking advantage of all the features of your Instagram Bio is essential to highlight your profile and attract followers.
On social media, the saying “first impressions last” is more than true. However, in addition to making a good first impression, you need to do it in a few characters and in an objective manner .
To give you an idea, 77% of people expect a clear answer when they search. And when we talk about Instagram , it is the Bio that plays this important role.
Much more than just an obligation, your Instagram Bio canada phone numbers needs to be thought out strategically. After all, it's what will convince people to follow you and learn more about your company and products.
Are you using this valuable resource correctly? Take a look at the tips we have for you!
How to write a good Instagram Bio
1. Be objective
You only have 150 characters to explain what your company does and what sets it apart. In other words, clearly convey the purpose of your business and the reasons why you have expertise in the area.
This is not an easy task, especially because of the objectivity it requires. A good tip is to write a complete bio for your company, with no character limit. Then, remove the parts that are less important and transform the text into more direct sentences.
Ask someone else to read it and tell you what they understood. Little by little, you will be able to improve your Instagram Bio so that it conveys the right message.
2. Promote other channels
Your Instagram bio can (and should) also serve as a way to promote your company's other channels , such as your website and WhatsApp . Make sure your contact information is visible and working. This way, potential customers will be able to easily ask questions and, who knows, make a purchase.
3. Think about keywords
SEO should not only be worked on your company's website, but also on Instagram and other social networks. Think about the keywords that are important to your company and use them without fear!
The tip here is to include these words in your Bio in a fluid way in the text or with hashtags . If you are starting out on Instagram, it may be worth using hashtags with less competition , increasing your chances of appearing.
4. Talk about your strengths
Since space is limited, commenting on the company's achievements , differences and awards can make all the difference in your Instagram Bio. This type of recognition is very important to prove that you really understand the segment and, with that, create authority in the area.