B2b marketing on social media? Find out how relevant it is for your company

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Even though social media is a communication channel used by almost everyone today, there are still some managers who do not believe in the efficiency of platforms for B2B marketing. This is a view that, in addition to being outdated, makes little sense.

This is because, although the basis of B2B marketing is business-to-business negotiation, each of these corporations is made up of people. A company only exists thanks to its employees, people who are also on social media every day.

In other words, it doesn't matter whether it's for B2B or B2C marketing, social networks can play a role in bringing people closer together or strengthening relationships with partners and customers.

Thinking about helping you, we have created this content whatsapp south korea to help you better understand how social media can impact your company's marketing. Check it out!

SO, HOW DO SOCIAL MEDIA IMPACT B2B MARKETING?
When talking about B2B business, many people immediately associate the model with distant relationships, negotiations only between companies. But this is a big mistake, since, even though the products or services are not aimed at the end customer (at least not at first), we have to keep in mind that the agreements are still made by people. And this is the most important point of B2B marketing!

Here the concept of “company” is merely abstract. A company only exists thanks to its employees; it does not exist alone, it does not engage in dialogue or close deals. All of this is done by groups of people!

So, to close a B2B deal, you need to charm and convince the manager or owner of the other institution, for example. So, in practice, B2B businesses are also about people. And this is how social media can positively impact your B2B marketing.

Today, social media platforms have millions of users around the world. The owner of a partner company probably uses an account and, at some point, will check out posts from other brands. At that point, he may become curious and start the negotiation cycle.

That is why it is essential to develop consistent marketing work that speaks to the profiles of these entrepreneurs.




WHAT ARE THE SOCIAL NETWORKS TO WORK ON IN B2B MARKETING?
Now that we’ve seen how important social media is for your business, the next step is to decide which platform to explore. For this specific type of marketing, there are some channels that are better and bring great results to companies. Check out which ones are the most recommended!

Read also: B2B Persona: everything you need to know!



1 – FACEBOOK
Facebook currently offers several features for organic and paid publications, such as targeting and the ability to create different ads for separate audiences.

Thus, even B2B businesses can use Facebook tools to maintain a corporate page and create a community, promote events and publish content related to the company and the segment.


2 – LINKEDIN
LinkedIn is the most used social network by professionals, both for organic content and paid advertising. The platform, which aims to offer the opportunity for professionals to connect, is one of the most recommended social networks for B2B companies.

Furthermore, LinkedIn allows for more agile and effective communication, as it allows you to find and attract exactly your target audience and people related to your segment.

3 – INSTAGRAM
Instagram is one of the most widely used social networks today and has been attracting more and more companies, both B2C and B2B. The platform has tools that facilitate business expansion, such as live video, location tagging, hashtags and others that facilitate customer relationships.

Therefore, if used well, Instagram is a way to show the human side of the company and maintain contact with potential customers.



Each platform offers countless opportunities for your B2B marketing. However, it is important to remember that it is essential to partner with a specialized agency like TIPO , which has experienced professionals in creating and executing strategies to improve the results of B2B companies.




THE BEST B2B SOCIAL NETWORKS ARE THOSE WHERE YOUR AUDIENCE IS!
For a successful digital marketing strategy, you need to understand which social networks are best suited for your company, as each one has its own characteristics and different purposes.

The important thing is to be where your audience is and adapt the language according to the platform to ensure efficient communication with users.

When used correctly, these B2B social media platforms can boost your company's business and increase your brand visibility.

This is indeed one of the best ways to gain customer trust and build relationships in today’s landscape.



BUT FOR ALL EFFORTS TO BE EFFECTIVE, IT IS NECESSARY TO CONSIDER THAT:


Your company needs to identify where your audience is going: there is no point in investing time and money in a network that does not attract potential customers. This also means that it is important to concentrate efforts – there is no point in being active on all networks, but replicating the same content;


Your company must work with the right type of content on the right platforms: Each platform has a content profile that is more attractive – there is no point in duplicating SlideShare presentations on Instagram, for example. Produce content that is appropriate for the media to garner engagement and lead generation results. Just as important as knowing the best B2B social networks is producing the right content with the most effective strategy.