Website Optimization: Tips to Improve Your Google Ranking!

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Website optimization is one of the biggest challenges for web development agencies. Achieving a prominent position on Google organically is the desire of every client who hires a website to be created.

Although it may seem difficult, there are a series of actions that can be applied to a website to improve its visibility and remain present in Google searches.

In today’s article, we will talk a little about website optimization and provide some tips to improve your website’s organic positioning in search engines, especially Google. Enjoy your reading!

WHY PERFORM WEBSITE OPTIMIZATION?
Website optimization is a determining factor for the whatsapp south africa position in which a website will be displayed according to the search performed on Google.

Considering that today, most people use Google to search for any topic, including products and services, being well positioned is a great competitive advantage to attract customers without spending on advertising.

An important factor to highlight about website optimization is that many companies are looking for a magic formula to make their website appear among the top positions. Especially with the increase in digital competitiveness.

In practice, website optimization may sound like a lot of work, but it contributes considerably to increasing sales through a website.

Generally, the first five positions are reserved for paid ads. From the sixth position onwards, organic results begin to be shown, that is, those that are not paying to appear.

Today, Google accounts for 94% of all organic traffic. So it's easy to understand why there's such a fight for the first page.

On the other hand, a well-ranked organically website has more chances of closing deals than if it is in a less favorable position.

Most users tend to select their search results after ads. Those who are in an organic position just below them may be ahead of the game when it comes to hiring services or selling products.

· TIPS FOR WEBSITE OPTIMIZATION
There are good strategies to do Website optimization is one of the biggest challenges for web development agencies. Achieving a prominent position on Google organically is the desire of every client who hires the creation of a website. Website optimization is done properly and without penalties. This is a very important issue, because practices considered inappropriate by Google can result in the website being banned. Therefore, it will never be displayed in a search again.

SEO (Search Engine Optimization) is the optimization of websites for search engines, such as Google.

SEO practices include a set of rules that allow Google to find the website and display it in a search result.

One of these techniques is keyword mapping, which are the terms used by the user to search for a subject of interest.

In the case of your website, the keywords should relate to the theme of your website and the products and services sold through it.

The ideal is to create a list of possible search terms that your future client will use and insert them throughout the website text.

It is worth noting that words with accents can be written normally, as Google understands this variation. What cannot happen is repeating the same keyword on purpose, as this can reduce visibility in search results.

Generally, when someone searches for something on Google, they want to have the most accurate answer to that question. Content that meets these user needs is well recognized by Google.

Another advantage of publishing well-written content that clarifies the user's doubts is that it makes them return directly to the site for new searches.

There are some techniques that make it easier for your website to appear in search engines. One of them is to use H1, H2, H3 resources, titles, descriptive markers and other resources that will make it easier for the user to read and allow Google to determine a good position for your website.

Referencing credible websites to indicate statistical research or even studies is another way to be found on Google.

It is important to first check whether the website providing the data is trustworthy and the data is real.

Google understands that the content is providing more relevant information to the user, so it ensures good crawling.

New content attracts audiences and retains new visitors. To achieve this, it is important to maintain a regular schedule in publishing new content.

Important information such as contact telephone number, email address or address must also always be up to date, as they will be essential for future customer contact.

Another point that contributes to good ranking on Google is the use of internal links. During the text, it is important to create links to other types of content or explanations about products and services that are related to the topic being discussed.

This strategy keeps the visitor on the site longer, which results in a good ranking on Google, which considers the site to have relevant content.

With the speed at which information travels, when a user visits a website, they expect it to load quickly.

When a website takes a long time to load information, users give up on the search and move on to another result. This harms Google rankings.

To solve this problem, it is important to work with a professional who uses techniques to improve the website's performance and also choose a hosting service that offers a quality service and provides good speed during access.

A responsive website is one that adapts to different types of mobile devices, in addition to desktop versions.

Most searches are currently performed on smartphones. Therefore, the website accessed must maintain a user-friendly layout for navigation on this type of device.

Google may penalize some sites that do not offer a responsive layout, which will harm their display in search results.

Websites with an SSL certificate are better ranked by Google, which understands that access to that content is safe for the user. Therefore, it is worth investing in a reliable certificate to protect user data.

These are some tips for maintaining proper website optimization and improving Google rankings. Although they are simple strategies, they contribute greatly to website optimization, enabling good organic positioning on Google and generating great results.

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