Slogan definition
A slogan is a short, easy-to-remember word or phrase , an original and striking motto, often used in advertising , political or religious propaganda, etc. as an identifying phrase and to build trust. It is a term derived from the English slogan , whose etymological origin is from the Gaelic sluagh-ghairm (pronounced 'slo-gorm'), where sluagh means army and ghairm means cry or cry .
Figuratively speaking, the use of the slogan for georgia business email list advertising purposes also corresponds to a war between companies competing for consumer preference for their products or services.
Advertising slogan
Once we know what a slogan is , we must know that it is widely used in television advertisements, on the Internet, on billboards, and in other media. To create an advertising slogan , a lot of creativity is required, generally using short and simple phrases, in which the essential characteristics of the product or the company are present , in order to remain engraved in the consumer's memory. The slogan is a key phrase or expression that summarizes the positioning of the brand or the company. It is the verbal logo, and must appear in all communication actions.
How to make a slogan in 4 steps
One of the most important elements of our company's corporate identity is the slogan that complements and reflects both the company's objective and its way of thinking. This will be the way in which your clients will be able to recognize you and will help others to identify you.
Having the implicit brand. Representing exactly what the brand does and even describing the target benefit that is promised. Having one or more attributes or benefits that we want to highlight and that we want to be associated with our brand or product, taking into account the characteristics of our target audience, and making sure that they are not already associated with the brands or products of the competition, and that instead allow us to differentiate and distinguish ourselves from them.
Be addictive . It should be easy to repeat due to its aesthetic qualities (Cadence, rhythm and repetition.)
Be short and direct . Clear and concise: able to convey an idea in a few words.
It must be exclusive. It must be original, clever and memorable: capable of impacting the consumer and positioning itself in their mind for a long time (for which we could resort to rhymes, word games, analogies, syllogisms, etc.).