Infographics are an essential element for content marketing and web positioning. These items are made up of graphic and schematic elements that transmit specific information in a visual way. They are ideal for complementing a specific blog article and thus providing a user with added value. Infographic design has its science, for this reason we want to offer you this guide with 20 tips to create the perfect infographic. Let's see:
Focus on choosing the right topic: educational, computer and georgia b2b list curiosity topics are the ones that Internet users like the most.
Write a catchy title: the title is essential to hook the reader. It is important that you include the keyword and summarize all the content you will present below. Also, try to keep your title to no more than 10 words or 70 characters.
Do your research first: A good infographic requires documentation, figures, statistics, results, studies and all the images that support that information.
Don't forget to organize and filter the information: discard all the secondary information, those irrelevant data that don't add up to anything really important. Filter all the content and organize it, for example, in chronological order so that understanding your infographic is very easy.
Try to be obvious and simple: less is more. You are not writing an article for a specialist magazine. Try to be as direct and clear as possible.
Let everything flow freely: don't be afraid of white space. It is important to ensure adequate space between each element. Also, don't hesitate to remove information to prevent the infographic from becoming too long or overloaded.
Identify your target: it is not the same whether your audience is young people, children, engineering professionals or people of a certain age.
Take your time choosing colors: look for colors that suit your theme and try to use between 3 and 5.
Choose your font wisely: you should consider both aesthetics and readability.
Get inspired: look for infographics on similar topics, information on Instagram, Pinsterest. Any source of inspiration is valid.
Design: Many recommend that before you start designing it is a good idea to grab paper and pencil and make several sketches.
Rely on tools: not all of us are graphic designers, which is why there are tools on the web such as Canva , Easily and Piktochart . These platforms will help you make an infographic with minimal design knowledge. Remember to respect copyright by using free image and icon banks.
Cite the sources used: this will support your research and will also give credit to the respective authors.
Include your signature: A good infographic can go viral. That's why it's mandatory to include your signature and your website so that you can build a good online reputation.
Give the file a name: Use the title of your infographic as the file name. This will prevent it from getting lost and will help with SEO.
Include the ALT tag: Google can't see what your infographic is about without you explaining it using this attribute. Use the same title or synonymous words.
Provide a detailed description: For the same reason as above, explain what your infographic is about and include keywords.