Three types of advocates can help amplify your brand:

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Influencers - Well-known celebrity influencers are out of reach for many brands, but micro-influencers or SMEs can be effective as the engagement rate is higher and is more authentic.
Loyal customers - Use customers to advocate for the brand through reviews or testimonials as they have experience with the product while employees can also be great advocates.
Referrals - Referrals are powerful as they have been recommended by someone trusted. Reward customers for referring a friend.
DMI Insider Tip: Who are your top ten people who consistently engage cellphone number format philippines with your content? They are your advocates. Your influencers are the people who are opinion leaders in that space and use social media listening tools to identify who those influencers are.

10. Set KPIs and measure success
In your content marketing, it’s essential to set Key Performance Indicators (KPIs) to measure success. It's the only way that you will know if your content marketing strategy is working and gain insight into what content is driving sales.

Examples of content KPIs are:

Website traffic