For any business, regardless of its nature, having a community of loyal customers is important to be sustainable over time. Every marketing strategy must be focused and personalized depending on the target. Let's look at 10 keys that will be extremely useful to retain customers without dying in the attempt:
Identify the different types of customers in the general managers email list business and create a well-planned strategy to be able to get in touch with them.
Proactively communicate with the customer before they contact the company. Chat with the customer from time to time without the intention of selling them anything.
Planning for the long term. Customer value, how long we will spend doing business with them.
Listen to the customer. Sometimes, the customer may come to us with all kinds of complaints about our work. Let's take advantage of these complaints to reinvent ourselves and offer a better service. Listening to the customer is always good.
Generate an atmosphere that exceeds all customer expectations. Plan every little part of our work to get a positive reaction.
Forget about being friendly, good service alone is not enough to win a customer. Being friendly at all times, creating a bond with them, and making them feel comfortable will make them stay with us longer.
Do not underestimate the power of the internal customer; employees must be trained so that they become involved and willingly participate. Their collaboration is vital for contact with customers to turn out as expected.
Creating switching costs, to keep customers locked in (in a good way). Emotional costs, related to the good treatment they receive, and physical costs that have to do with ways of working and work habits.
Facilitate a continuous flow of value. Knowing our customers will help us to know what their needs are. Taking advantage of any opportunity to offer an innovative tool for their business, in the form of added value, will ultimately benefit us greatly.
Don't make the mistake of believing that loyalty comes in the form of a card. We are talking about a much broader strategy than just selling. The idea is to keep as many customers as possible, and for them to be satisfied.
If you follow these 10 tips, over time you will have invaluable capital: a portfolio of loyal customers ready to promote your brand for free.