Social media is an indispensable tool for any marketing, web positioning and branding strategy. Platforms such as Facebook, Twitter and Instagram have become perfect allies for building virtual communities of users who are loyal and engaged with a particular brand.
This time, we are going to talk about 10 things you probably didn't know about Social Media that will surely leave you with a square eye:
Outbound marketing
The Outbound marketing methodology is focused on the general manager email list brand itself, its products, services and the like. The idea is to show all the characteristics and competitive advantages.
92% of marketing experts agree that a social media strategy is essential for any type of business. This importance has increased over the years. For example, in 2013 the percentage was 86 percent.
92% of marketers say their work on social media generates greater exposure for their businesses.
80% of marketers indicated that their Social Media efforts increased traffic to their websites.
72% are using social media to create market intelligence in their sales strategies.
Inbound marketing
The inbound marketing methodology focuses on the user and potential customers, making them king. Its main objective is to gain their trust, interest and attention; always offering them original, useful and relevant content.
More than 50% have used Social Media for at least three years, reporting increases in sales.
Over 60% of those who spend 6 hours a week on Social Media see increases in lead generation.
Nearly 50% of those spending 6 hours a week on social media have seen benefits from reduced marketing-related operational costs.
More than 58% of marketers who have used social media over a one-year period see improved SEO.
50% of marketers with one year of experience in Social Media have generated leads on these 2.0 platforms.