Paid Search Marketing

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The study claims that 2% of visitors convert into leads . Add to this the fact that in the first 5 months, the cost per lead drops by 80%. Promising, isn't it?

To round up the real value of a Content Marketing campaign and have a reference for netherlands phone numbers comparison with a SEM campaign, the cost per lead reaches an average of $70 .



To make an effective comparison between these two different ways of approaching digital marketing , the study's authors decided to analyze a SEM campaign, which is the most profitable form of PPC today.

An average was made of keywords from various sectors , both short and long-tail, to reach an average cost ($4.22 per click) that allows obtaining the statistics.



There remains to be presented another empirical example of what an organic construction of engagement and visits can achieve, and this is, neither more nor less, than a success story of Genwords itself .

MadeiraMadeira is a Brazilian ecommerce that increased its ROI by 1505% with a Content Marketing strategy ; its Adwords campaign only meant 208%.

I invite you to learn a little more about the excellent results obtained after a whole year of work.

Content Marketing, a business vision
Beyond the hard data, in addition to some soft data that we presented in the first part of this article, it is necessary to highlight that a Content Marketing strategy is not a  temporary campaign.

It is a business vision that must permeate an entire company, which must transform and develop over time, constantly building the brand/customer interrelationship, strengthening it.

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This determined and daily strengthening, the structural elaboration of a communicative and contextual image that establishes a strong presence on the Internet, is what achieves the snowball effect; the multiplication of profits by getting a user to become an organic means of promotion.

Now, after laying out this information, who are you rooting for in this Content Marketing vs. PPC battle?

Have you had any experiences with Content Marketing vs. PPC? Do you have a preference for one or the other? Let us know what you think in the comments.