Some small businesses, entrepreneurs and freelancers, need, of course, a website to advertise the services and/or products they offer to their clients, but for economic reasons they don't dare to have one. A great option to combine quality and price is the microsite . Microsites can be used in various ways so that you can create content and connect with your target audience, allowing you to achieve your goals. In this article we will tell you a little about what a microsite is , the reasons why one is created and finally, the advantages it offers. With this type of option, price is not an excuse to have your own website. Keep scrolling and discover more. You will surely be interested!
What is a microsite?
Speaking of microsites , we can make two references:
Website that includes a small number of web pages. These may have a custom design or may be based on previously created templates. Thus, microsites can be:
Start with information about the entity
Form and contact information
Summary of the products or services offered
Advertising video
Location map
A microsite is a separate page independent of a company's main website that has its own URL and is used to promote a product or service or run a particular campaign. Many microsites are tied to a specific promotion and are usually time-bound. They are limited in content, as they are intended to provide just the information a user needs to perform a specific function.
Reasons to create or invest in a microsite
There are several reasons why a company might decide or want to invest in a microsite . The web can be a more standard place where the user feels comfortable and can quickly find what they are looking for, and this, although great, can also limit creativity and the ability to experiment. So, a microsite :
For starters, it allows the company to do something french email different from its traditional line and be a little more innovative in its brand image and marketing strategy.
Reach a different audience, as it allows you to increase your reach to a new group of buyer personas.
Launch specific marketing actions such as offers or contests.
Improve customer engagement by allowing them to interact and perform actions such as sharing on social networks, subscribing to an email list, sharing or creating photographs and even posting opinions about the product or brand.
Create a great shopping experience because the user will not be distracted browsing other parts of the website.
Improve web positioning in a province, or promote certain keywords related to our business.
Advantages of a microsite
In this section we leave you some of the advantages of this type of website:
Firstly, a microsite provides a company with innovation by allowing it to leave its comfort zone in terms of brand image and marketing strategy.
It is very economical because it is less expensive than implementing a multi-page website. And if you use a previously created graphic design, the cost goes down even further, and you can have a quality website at a really cheap price.
It helps to segment a marketing campaign. This involves focusing a piece of content created to meet well-defined objectives.
It allows you to have optimized and quality information, since having delimited the content to offer allows your buyer persona to find what interests them, improving the conversion rate.
Since it is a microsite with its own domain, branding strategies can be implemented, which allows for measurement and analysis.
It allows to unify design and innovation with user experience.
Helps create engagement with customers. It is important that customers can interact through social networks, sharing reviews, subscribing to the newsletter, etc.