From unknown visitor to lead: Here's how it works!

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by Marlene Flickinger , on March 29, 2019


Lead Generation: From Visitor to Lead

Leads are people who have found your company, voluntarily gambling data iran visited your website, and have already shown interest in your services or products. But let's take a step back: How do people show this interest? The answer to this question will give you crucial information about how you can optimize your website for lead generation.

How are leads generated?
Leads are usually generated via a conversion path , which essentially means collecting information via a form. A visitor identifies a problem, searches the web for a solution and finds your website because you provide them with exactly the answers they need. But what happens now? How do you get the stranger's data? In the best case, you offer them further useful information that is so valuable that the visitor is happy to give you their data such as email address, company, name, etc. in return.

Let’s look at possible scenarios:

Downloading content
If you want to generate leads, you first need to offer content that really interests your buyer persona and optimize it so that it can be found (keyword: SEO optimization). Once the interested parties have landed on this blog article or landing page, it is important to offer further valuable information there. This could be, for example, an informative e-book or a checklist that you offer in exchange for your visitor's contact details.