Companies still use several software tools, each of which covers a specific area of their activities. Data protection requirements can hardly be met, email software, CMS and CRM systems are rarely fully integrated with each other, lists are created separately and Excel tables are used to keep track of everything. This is error-prone and time-consuming.
Our recommendation? A software that simultaneously gambling data turkey and seamlessly covers tasks for marketing, sales and customer service. It focuses on relevant contacts and uses comprehensive and clear analyses to identify the contribution of your marketing to the company's success. In addition, the data generated can be measured and analyzed in real time.
We also advise companies to look into inbound software in this context. Inbound marketing is about making your company visible to your target customers with the help of relevant and useful content and establishing yourself as an expert on specialist issues on the web. With inbound, you offer your potential and existing customers added value throughout the entire customer journey. At the same time, you make your company fit in terms of digital marketing .
The strongest advantages of inbound marketing software are:
Your marketing for customer development and lead generation can be analyzed and controlled in real time
Analysis reports are comprehensive and consistently customer-centric
the control of all marketing functions is “all-in-one”
the costs are predictable, transparent and cheaper in the long run than using several systems at the same time.
Finding the right software for the digitalization of business processes
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