Beyond site navigation optimizations,

[robiulhasan]

Good Eggs is an online grocer. As their top level navigation they have all the familiar categories a customer would expect: product, dairy, mean & fish, and so on.

However, the sub-categories is where they creatively combine product taxonomy and merchandizing. They have identified a number of buyer personas, and the types of items these personas search for. They encapsulate these products in specific categories, such as "Plant-Based Favorites" category presented front and center under "Dairy".

cell phone directory india s ft. Pomelo Fashion
Product attributes can also be used to create categories based on use cases. Pomelo

Pomelo Fashion is a great example. As part of their top level navigation, they have a "Shop by Occasion" option. Recognizing that customers often seek out specific outfits for a reason, they allow customers to shop collections organized for "Festival Style", "Beach wear", and more.


Next steps...
Product taxonomy and attributes should be a core part of your eCommerce strategy.

product attributes can enrich first party data you have on your customers and fuel dynamic content like product recommendations and content personalization.

To see if Barilliance can help you leverage your product data into improved sales, request a demo here.