The beauty of customer segmentation is that you can categorize your contacts in all sorts of ways. Usually, the limiting factor is the amount of data you can collect. Here are some examples of segmentation methods:
Sector segmentation: Not all business sectors work the same way. If you have clients from different professional areas, you can differentiate between them to offer specialized products.
Segmentation by size : Micro-businesses operate very thai phone numbers differently from medium and large businesses. You can identify ranges of approximate employee numbers (1 to 10, 11 to 50, etc.) so you can be prepared to communicate effectively.
Geographic segmentation : if your products are highly conditioned by area, it may be useful to classify by region or even city. An example of this is real estate agencies, which depend on geographically fixed products.
Behavioral segmentation : Another way to segment customers is by the actions they take. For example, if they make a certain number of support requests, or if they visit your website. This form of segmentation is more complicated, but at the same time it is a very powerful tool.
Demographic segmentation : In some cases, you may find it useful to distinguish by age or by demographic. For example, a clothing store may benefit greatly from distinguishing between men and women, or younger people vs. older people.