If the venue doesn't create posters for your show, do it yourself. People often respond better to posters that are creative and stand out from the crowd. Consider reaching out to local artists in your area to create an eye-catching design together. Once you have the perfect posters/flyers, go out and put them up in coffee shops, record stores, smoke shops, telephone poles. Anywhere with a lot of foot traffic you're sure to catch the eye of someone interested.
About 6 weeks before the concert, it's time to send out the first round of email invitations. (If you're having trouble building and using your email list, this post will help.) Remember, the first email is the most important. Think about what you want your audience's first impression of your event to be, and go from there. Include all canada business email list the details about the date, location, and expectations.
At the same time, you should start advertising the event on all of your social media platforms. Start with a big announcement and then remember to keep posting about it throughout the time it takes for your show to arrive. It’s important to remind your audience that your show is coming up soon, so they’re well informed and prepared when the time comes.
It's also a great time to offer incentives to attendees to spread the word about the fair. Offer referral discounts, exclusive products, or freebies to those who bring friends or share information on their social media.
Rinse and repeat
Two weeks after the first round of emails, it’s time to send a second round. You can send the update to everyone you sent it to the first time. Or you can segment it and send different emails to different groups of people. (For example, people who didn’t open it the first time might get something different than people who’ve already RSVPed.) If you do end up sending it to everyone from the first round, make sure the message looks different. (This email is basically a reminder disguised as an announcement. Any updates you have about the show, whether it’s a change of venue or you’re offering new merchandise, be sure to include that in this second round of emails.)
With two weeks to go, it's time to send a third email to everyone. Remind them that the event is coming up and tell them to get excited for everything to come.
Final Reminders
Okay, the show is this week. This last reminder needs to be a little more personal. If you can, send a text to everyone who is coming to remind them one last time. Your effort will be greatly appreciated and people will feel more connected to your band when they receive a personalized reminder.
If you don't get many comments at the beginning of the promotional period, don't worry. Most RSVPs will come in a week before the concert. That's just the way it is. When the day of the show finally arrives, enjoy it. Watch all your hard work and preparation finally pay off.