Ads that rely on third-party cookies that collect consumer data and make sure they’re directed to a specific target market. Now that more and more tech companies like Apple and Google are either regulating or out-and-out banning third-party cookies, this strategy is time-limited.
If you rely heavily on targeted online ads as the foundation of your marketing strategy, we suggest changing this rapidly!
While many users discover new content through search or social, the homepage is a regular destination for loyal site visitors. So for editors, the homepage is an opportunity to showcase the best content and drive deeper engagement into the site.
But it’s not always that simple. Winning the attention of site saudi arabia business email list visitors can be a challenge. That’s why A/B testing tools are so powerful, enabling you ternate headlines drive more engagement (CTR) for specific articles.
At leading online publisher SPORT1.de, a new homepage A/B testing strategy has been rolled out across all editorial with remarkable results – increasing headline CTR by an average of 44%.
Head of Newsroom Max Miguletz explains how it was done.
Interview with Max Miguletz, Head of Newsroom at SPORT1.de
What is SPORT1?
SPORT1.de is one of Germany’s leading online sports platforms, providing up-to-the-minute multimedia content and video livestreams. It is part of the SPORT1 premium umbrella brand, based in Munich. SPORT1 combines free- and pay-TV channels, digital, audio, social media, esports and print activities to form the leading 360° sports platform in the German-speaking region.
What is your role at SPORT1?
As Head of Newsroom, I’m responsible for managing the online editorial team, overseeing our digital news output, and maintaining high standards of coverage.
I chair the daily editorial briefing where we identify the most relevant and hot topics for our audience, monitoring content performance across desktop, mobile and app using tools including Taboola Newsroom.
Our editors and reporters are constantly looking to optimise content, running A/B headline tests and developing coverage to meet the needs of our audience.
As an editorial team, how have you adapted to working fr