Why you should never view findability and visibility separately again

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Two very familiar terms that you hear almost daily in the marketing world are findability and visibility. A marketing agency seems to like to talk about findability. A creative agency is mainly concerned with visibility. Both terms have a specific meaning, but are often wrongly separated from each other. Multi-touch marketing attribution plays a crucial role in properly measuring and understanding the effectiveness of both terms within a single campaign.

The differences between findability and visibility
Findability refers to the extent to which a company, product or service can be easily found by potential customers. Good findability ensures that potential customers can discover the company saudi arabia number phone when they are actively looking for related products or services. This also means that a disadvantage of findability is that not everyone is looking for you. There may be a need that is not yet known to the person. And if you launch a product that does not yet exist, no one will be able to search for it. Visibility is necessary.



Visibility is about the extent to which a company, product or service is actually seen and noticed by the target group, both online and offline. This can be increased with advertisements and content marketing, among other things. The goal is to attract attention; to become top-of-mind with your target group. A disadvantage of visibility is that it is more difficult to get your message to the right place, compared to searches.

The bond
Although findability and visibility are clearly different, they are inextricably linked. Unless they do not occur together in your marketing funnel, but then you are definitely doing something wrong in your marketing strategy. So we assume a complete strategy, in which both occur.