Understanding how a WhatsApp chatbot works is essential to providing faster, more personalized customer service to your customers—especially right now when 7 out of 10 people expect immediate attention when interacting with companies, according to Zendesk’s 2023 CX Trends Report .
To give you an idea, WhatsApp has become the most popular global mobile messaging app in the world, with 2 million monthly active users . And the impact on the customer service process is clear: a large volume of messages that companies need to respond to quickly and without losing the human touch.
In this guide you will learn:
What is a chatbot?
What is a chatbot for WhatsApp Business?
How does a chatbot work on WhatsApp?
How to implement a chatbot on WhatsApp in 4 steps?
What are its advantages?
How much does a WhatsApp bot cost?
What is a chatbot?
The chatbot is a conversational philippine phone number search technology based on artificial intelligence , capable of interacting with users through a pre-designed communication flow, that is, a script or structure that serves as a guide for the interaction.
It uses natural language processing or machine learning to interpret customer requests and partially or fully automate the responses it provides, thereby shortening response times.
Chat is a proven tool that customers prefer — 69 % opt for chatbots because of the speed at which they can communicate with a company.
Learn about and compare 4 types of chatbot services and their features .
What is a chatbot for WhatsApp Business?
The WhatsApp Business bot is designed to offer automated messaging solutions for businesses . It also uses technologies such as artificial intelligence and natural language processing to generate assertive responses.
The chatbot for WhatsApp Business can perform a variety of tasks:
provide information about the product or service;
send notifications or reminders;
make reservations;
provide technical support;
make payments;
create a company catalogue that functions as a mobile store;
generate broadcast lists as it allows you to add multiple numbers at once;
get statistics through reports on the impact of your messages.
These features streamline customer communication and improve user experience.
It is important to note that WhatsApp Business has its own policies and guidelines for the use of chatbots , and it is necessary to comply with them to ensure proper functioning and legality of interactions with customers.