These 3 brands shine with unique images and their own music compositions

[tanmoy666]

How do well-known brands use music in their marketing mix? A few visionary brands have discovered an extraordinary formula to indelibly engrave themselves in the collective memory of consumers. The interplay of custom-made visuals and original music has a magical effect, making their sounds exclusive and inextricably linked to their identity. The result?

Nike : Nike is known for its inspirational advertising campaigns. They feature powerful imagery and striking musical compositions that emphasize athletic success, perseverance and self-improvement.
McDonald’s : McDonald's attracts attention email list of australia with colorful advertisements featuring recognizable jingles and music that encourage people to come by for their famous fast food products.
Volkswagen : Volkswagen has developed a unique marketing style over the years. With advertisements often containing clever humor and memorable musical compositions to emphasize the features of their cars. Volkswagen has also been following trends for years.
Case study Volkswagen campaigns: from emotion to inspiration
I would like to share this great example that has always stuck with me, with a nod to the “Volkswagen grandma”. The commercial dates back to the early 2000s. Every time I see this commercial video, I still laugh.




In example 2, the Volkswagen grandma is back in a humorous video commercial from 2022 with matching unique music. In this latest campaign “Bring back the Energy” you are immediately carried away by the emotional piano composition in the first few seconds. What a humor this brand has!