The sales volume, which depends on many factors, is very variable and never remains at the same level.
Sales revenue depends on the cost per unit of goods and the overall sales volume.
Companies make constant marketing efforts to email database lists australia activate and increase sales. The easiest way is discounts. But it is not a fact that with an increase in sales the revenue will increase, often the opposite happens! To prevent this from happening, you should especially carefully think through and plan the following moments:
sales of products in kind to different categories of buyers;
change in the selling price of a unit of production for individual consumer groups;
marketing plan for providing discounts to different categories of buyers;
sales for the upcoming period in monetary terms.
Sales Budgeting Methodology
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Budget items for product sales in physical terms are calculated based on last year's data, but the new document must take into account all business modernization and development activities for the next year. These include:
start of production of new types of products;
expansion of product range;
development of new sales markets, attracting unreached categories of buyers.
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In order to bring the planned sales budget as close to reality as possible, an analysis is carried out by consumer groups. Within such groups of buyers, they also differentiate, highlighting the largest ones, and make calculations using the well-known Pareto rule. It will not be superfluous to once again remind about the seasonality factor. It should be taken into account when planning the sales budget of goods in physical terms. Table 1 presents such a forecast of product sales volumes for the year, formed quarterly, for different categories of buyers and for product groups.
Table 1. Forecast of sales volumes, t
Indicator 1 sq. 2 sq. 3 sq. 4 sq. Year
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It is clear from the sales plan that the release of new products (product 3) is planned from the first quarter. But their sale is planned only from the second. This time period is due to the fact that the retail chain does not immediately begin selling a new type of product, but requires the supplier to carry out a number of activities, which takes a certain amount of time.
How to achieve multiple growth in traffic and sales from your website?
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
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The budget also includes a plan for fluctuations in the cost of a unit of production. It is based on:
at the price approved for the coming year for each category of buyers;
based on the forecast of an increase in selling prices in the next period.
Most companies raise prices at the beginning of a new year or before a seasonal increase in demand. Other factors are also possible: changes in the market situation, production costs. Table 2 shows the forecast of the unit sales price for the coming year, formed quarterly, by customer categories and product groups.