Attacking keywords in an SEO strategy does not mean abusing them

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Search engines can not only analyze the popularity of a site based on the number and popularity of pages that link to it, but can also measure metrics such as trust, authority, and presence of spam.

Trusted websites usually receive links from other trusted sites. While sites that are rather spammy usually do not receive almost any links from a trusted site.

Because of this focus on constant analysis and algorithmic use of links by search engines, growing your link portfolio is critical to gaining weight, authority, and traffic in your search niche.

In the world of SEO, link building is one of manufacturing email list the most important tools required to achieve good positioning and get a lot of traffic.



5. Attacking keywords
The main thing must always be to provide value to the user in order to generate trust and obtain links with which we can increase our authority and popularity in our niche.

This will improve your rankings and increase your traffic . But for these efforts to be well-targeted, as we said before, we must make careful and measured use of keywords.


With this in mind, there are some “best practices” that we always recommend so that you can create content and pages keeping in mind not only your main keywords, but also those that will help you gain “ long tail ” traffic.

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Use your keyword within the HTML Title tag of your page . If possible, try to put it as close to the beginning of the Title as possible. Don't repeat it on every page, otherwise they will lose relevance.
Use your keyword, or a variant of it, at the top of the page. Preferably in the title of the page or content, or at the beginning of the content. But the closer to the beginning, the better. If possible, using HTML H1 or H2 tags to highlight them for search engines is better.
Use at least 2-3 variations of your keyword within your page content . It can be more if your content is extensive. Using variations has a greater impact on positioning than repeating the same term over and over again.
Place your keyword at least once in the ALT attribute of your images . Only in one image per page, but definitely on all pages. This will not only help your positioning for that term but will also help you rank in the image search engine, which often attracts extra traffic to your site.
Include your keyword in the page URL.
Don't use your keyword in the text of links, whether to other pages on your site or to an external site. By creating a link, you are giving a positive vote of approval to the other page as a reference on the topic. If you want your page to be the most relevant to the search engine, don't create links with the text of the keyword you are trying to rank for.