In case you’re unfamiliar with the term, a lead magnet is a special piece of content that free australian email leads can only be accessed once someone has given you their email address. Through using lead magnets, you can quickly grow a blog email list with loyal readers and potential customers.
The most effective lead magnets always solve a real problem experienced by the reader, clearly demonstrate the expertise and value of its creator, and promise an actionable solution. As long as you hit these three things, your lead magnet can be anything from writing an eBook to offering a pre-recorded webinar.
Once you have your lead magnet, it’s just a matter of getting it clearly placed in front of your readership. You can do this by promoting your lead magnet on your blog through pop-ups, banner ads, text placements and visual callouts in relevant posts, and regularly sharing it over on your social media channels.
34. Offer hyper-relevant content upgrades
How to Grow a Blog with Content Upgrades
Anytime you have a popular piece of content that’s generating a lot of traffic, you have a prime opportunity for a content upgrade.
Simply put, a content upgrade is when you strategically place a lead magnet into the middle of a relevant blog post. While simple, this is an insanely powerful tactic that saw blogger Brian Dean boost his conversion rates by 785% in just one day.