Strategy 1: Figure out what makes you newsworthy
The first of the three strategies of any musician's public relations campaign is to ask yourself a question, reflect on it before answering it, and analyze the answer.
That question is: " What makes you news?"
Take ten seconds, right now, to see if something genuine comes to mind quickly. – It’s hard, right? If all you can think of is that you’re a great vocalist, then you’re not newsworthy. Sorry… Many artists are incredibly skilled vocalists. So take that first idea to the next level: I’m a great vocalist “and I WHAT.” “I’m an exceptionally skilled vocalist indian mobile number and I love writing songs?” Okay… is that still enough to make news? Do you often read about a musician or band and all you know is that they have a great voice and they love writing songs? Couldn’t the same be said for most aspiring musicians?
"So how do I respond to this?"
The easiest and most common answer to the question “What makes you news?” is that you have a new regional tour underway or that you are about to release something new to the public, or both at the same time: that you are touring in support of a new release.
However, the touring issue is a difficult one for almost every emerging or developing artist. You'll need good press clippings to get venues interested in your tour dates. You also need tour dates to make your music relevant to the media in a city you're not established in.
So we’re back to the question of “what makes you newsworthy?” Here are some other ways to dig deeper into that idea: The answer might be one very singular and unique thing about you or your music, or it might be a dynamic and unlikely combination of more than one thing. It could also be who you’ve collaborated with or joined as a creative or business partner (newsworthy by association). There are too many options to list them all, so if you’re going to hire a publicist, you should have these conversations with them first.
How Releasing Music Every Week Can Improve Your Career
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