The second problem

[udoy]

that can plague us when conducting quantitative research is that we somehow impose a suggested answer through a poor choice of research tools. Unambiguous answers are the essence of this method, and they lead to a wide range of misunderstandings and insinuations. The best remedy for the above problems is a qualitative study. Previous interviews or observations will allow us to choose the right research tools and ask the right questions, while, once we have concrete quantitative data, qualitative research will allow us to determine the reasons why specific phenomena occur.

In summary!

Therefore, each method has its strengths and risks. Undoubtedly, the most effective and efficient way to conduct market research will be a skillful combination of both methods, but this is not always philippines phone directory search necessary. That is why when we decide to carry out a study, we must first establish exactly what we want to study and the choice of the appropriate research method will only be a consequence of that choice.

If you are interested in our article on quantitative and qualitative research, want to know more about it or are planning to conduct one... please fill out the form below. During a free, no-obligation consultation, we will be happy to determine how we can help you obtain the information your company needs.

Make an appointment for a free consultation.
Correo electrónico

Phone number

Message

I accept the regulations *

I agree to receive promotional materials from ConQuest Consulting in accordance with our Privacy Policy. privacy policy.




Send


Wojciech Suwiński