Even though they are not your direct competitors, in this era of online shopping, they are still a major threat when it comes to stealing your customers' attention on Google's search results pages.
Once you have a list of your competitors and segments, think of keywords that customers in each segment might consider. Make sure to search for these keywords in search engines and plot your position and that of your competitors for each keyword.
Next, calculate the average position for each of your competitors and yourself. Compare the results to see how well you're doing while looking for opportunities where you can uniquely copy your competitors' keywords. You russian phone numbers can use Ranktracker's handy SERP checker , an analysis tool that helps you find your competitors' weak points.
2. Conduct effective keyword research
At the heart of any successful SEO strategy is keyword research. You can conduct keyword research to identify the search terms your target audience is using and find similar companies and products.
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Similarly, you should also use tools like Google Keyword Planner, Ahrefs, Ranktracker's Keyword Finder , and Surfer Keyword Extension to find relevant research keywords for your business.
You should also take into account these three factors: