You need to know your audience or the segment of users to whom you will send a particular campaign. Not all of your subscribers will be positively affected by this element. It is most logical that a financial institution, legal administrators or doctors, for example, have to receive more serious communications. However, when you want to launch sales or personalized emails, they are one of the emotional factors that will make users click and open your message.
Everything is fine in moderation. Avoid too many emojis and irrelevant symbols. You might not only annoy the subscriber, but also spoil your subject line and leave it as a vague message. Something that will not bring good results.
Don't replace words with emojis. Especially if they are keywords. Use them as complements or embellishments that will empathize with the user.
4.- Identify yourself
emotional factors identification
Recognition is one of the most important emotional factors. No one will open your email if they don't know where it came from. That's why you always need to identify yourself at first glance. And getting people to recognize you is already a big step.
It is very common practice to use your own name as the sender name. This is fine if it is a personal, private account. That is, an account that is not related to your personal work account. But if you represent a brand or company, your sender name should identify you and the company.
In the case of companies, it is mandatory that they identify themselves. Trust and the relationship established between client and company are the fundamental pillar of the business world. And although you may not believe it, they are part of the emotional factors that will help you achieve better results.
Without complete honesty from the beginning, there is no possibility of establishing a relationship of mutual trust.
5.- Use testimonials
emotional factors testimonies
The data speak for themselves. The explosion of new technologies and the Internet has changed user habits 360 degrees.
In this new stage, emotional factors play a decisive role in customer decision-making. People are guided by what others think because they believe they know something that they do not. For example, a person may have commented on a website that their experience at a restaurant was bad. They also explain the reasons and motives. The next customer who reads this opinion will be guided by what the other person thinks (emotion) and will make a final decision (reason).
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You can do the same thing in the subject line of your email. This way, you will draw the user's attention, arouse their curiosity, and they will open your message to find out what other customers think of you.
The Social Times reports that 92% of consumers trust recommendations from others over a brand's content. Even if they're strangers. 70% say online testimonials are their second most trusted source.
Testimonials give the sender automatic credibility. They leverage an existing connection within the subject to create familiarity.
6.- Don't use sales language
Believe it or not, using simple, clear language is one of the emotional factors that will help you increase your email opening rates.
Keep in mind that a user receives an overwhelming number of messages per day. And if you are one of those who use generic and promotional language, you will be automatically discarded. You need to use language that not indonesia whatsapp mobile number only sells your product, but also defines you as trustworthy and credible.
7.- Make the customer feel special
special emotional factors
One of the emotional factors that makes a user engage with a brand is that they feel loved by it. Users, especially if they are customers of a brand, need to feel special and recognized. They love receiving personalized messages with content designed exclusively for them.
Psychology is a very good way to create attractive email subjects . Know your customer, know what they feel, what they want and what they expect. All of this involves gathering enough information and data to be able to create a special and unique message for them.
Personalizing your communication to such an extent can be the perfect solution. Your recipients should feel special with your emails, and this should start with the subject lines.
Furthermore, the human mind is a tool that we must continue to learn from. Finding the keys that determine consumer behavior is an advantage that will improve your digital marketing strategies.
If you also combine knowledge of emotions in digital marketing with digital marketing platforms that help you develop your campaigns, the results will be optimal.