This term is used daily in digital, but PR people always object to it. The use of metrics in PR is due to the growth of digital content compared to traditional media. If the information was published on the Internet, then it can be tried to adjust for conversions.
The objections are understandable, since it is not always possible to place links in materials, but you have to try. Small and medium entrepreneurs solve this problem by creating expert columns or blogs.
Why it is needed : Conversion is a marketing term that is understandable to businesses.
Read also!
"KPI for the commercial division: calculation methods and adaptation"
Read more
PR Department Manager Salary
Behind every high-cost and large-scale project taiwan mobile phone number example there are its organizers - heads of communications departments, like conductors, manage the orchestra of scandals, discussions, reviews. They build a system of reputation management, maintaining the company's image and develop brand positioning activities.
Let's see how much PR masters can earn from their skills.
The income of the head of the PR department depends on several factors:
Experience .
Usually, the main criterion influencing salary is professional experience. It is clear that a PR specialist with many successful campaigns and years of anti-crisis work behind him has a higher salary.
PR Department Manager Salary
Source: shutterstock.com
Niche .
The industry in which the PR department operates plays a crucial role. The highest salaries can be boasted by specialists working in such sought-after niches as technology and entertainment, since there is a need for constant management of the company's image.
Size of the organization .
The size of the company is a decisive factor. Large corporations have particularly high public relations needs, so they are willing to invest more in professionals who will maintain and promote the organization's image.
Geographical location .
The geographical location of the company is also of no small importance. A PR director in a large city will have a more solid income, since the cost of living in megacities is also high.
On average, an employee with extensive experience in this position can earn from 1.5 million rubles per year. But in industries with very strong competition and increased requirements, this figure can be much higher.
It is also necessary to take into account the system of additional motivation and KPI, which are always present in the work of a professional PR specialist.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template