While a SaaS-specific CRM has a smaller suite of features for users, these features are more likely to be what a SaaS sales team needs. The features would benefit users in the SaaS industry, helping them to solve challenges unique to SaaS sales, such as nurturing free-plan customers into paying for a premium subscription.
It should be noted that a general-purpose CRM likely has all the features a SaaS-specific one does, plus more features to cater to a broad customer base. Thus, it would require a bit more time to customize the features to use for your business.
However, using a general-purpose CRM shouldn’t feel foreign to a SaaS business as long as it includes the features and tools they need.
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Faster setup time
Factoring in the SaaS-friendly interface and tailored suite of features, it makes sense cellphone number philippines that setup time for a SaaS-specific CRM would be faster than that with a general-purpose CRM.
This is not always the case, though, as some general-purpose CRMs were built with the goal of fast setup and implementation in mind and can rival their industry-specific counterparts in setup efficiency.
What are general-purpose CRMs?
General-purpose CRMs are built for a general audience: businesses of various sizes and industries. They can be customized to work for all types of business models and have a wide range of features that customers would appreciate.
Advantages of general-purpose CRMs
a lady with glasses looking at a laptop with text overlay of the advantages of general-purpose CRMs
What could a general-purpose CRM offer your SaaS business that an industry-specific one can’t? When you choose to use a general-purpose CRM over a SaaS-specific one, you can enjoy benefits such as:
More integration options
Customization and scalability
Affordability
Let’s examine each of these advantages of general CRMs.