Whether all forms of data are valuable

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Popular tools to connect to WhatsApp include:Customer relationship management (CRM) platformsCustomer success management (CSM) softwarePoint-of-sale (POS) systemChatbot/conversational AI platformsThe Indian ecommerce company Tata CLiQ integrated its WhatsApp Business account with the chatbot-building service Gupshup. Thanks to this integration, Tata can automatically send custom messages based on shoppers’ history and product changes — like abandoned carts, price drops, browsing activity, and wish-listed items.Tata saw significant campaign engagement and conversion improvements with these customized WhatsApp messages.

The brand found that its WhatsApp messages had a 57% clickthrough luxembourg whatsapp list rate, and people were 1.7 times more likely to make a purchase on the messaging platform than on other channels. Their Diwali and Black Friday WhatsApp campaigns even generated $500,000 in revenue — a ROI that’s 10 times higher than their other channels.The steps for connecting WhatsApp with a Business Solution Provider vary depending on the tool, but the process is typically easy.

You’ll need to share basic information about your business with the tool and verify your WhatsApp account. Contact your Provider’s support team to learn how you can set up the integration.Person leaning against outdoor gym equipment. They are wearing headphones and looking at a WhatsApp marketing campaign on their phone.Identify marketing campaign goals and audienceYour WhatsApp Business Platform account and integrations are all set up.