How Mobile-First Design Improves Lead Conversion Rates

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The Impact of Journey Alignment
Suppose you recently thought about getting in better shape. And as you were scrolling through your social media feed, you came across a fitness expert with the following pitch:

“My proven coaching program gambling data usa will help [people like you*] lose 10 pounds and boost your boost your energy level in 30 days.”

* Your persona (e.g. middle-aged men, busy executives, working single mothers, etc.).

Putting aside your skepticism about this lofty claim and how the program might work for a moment, if you fit the target audience and hadn’t tried anything particularly formal to get in shape before, this message might sound enticing.

In other words, as someone at the beginning of their fitness journey, you might be tempted to lean in and at least want to learn more.

But what if you were already far along a turbulent fitness journey?