Do companies need a website to attract customers via the web ?

[ishanijerin1]

In recent years, with the spread of various media, including social media, the methods of attracting customers have become more diverse.

In this situation, we see many companies that do not feel the need to have a website and are unsure whether they should have one or not.

In conclusion, if a company wants to attract customers via the web, we strongly recommend that it has a website.

Here are some reasons why:

Contributes to the company's image
Leads to sustained advertising
Leads to new employee applications


Contributes to the company's image

In business situations, it is almost always media directors email database common practice to research the corporate information of your business partners in advance.

In such cases, if the company's website contains a full range of company information, customers will be able to find out what activities the company is engaged in and what its corporate philosophy is, which will make transactions smoother.

On the other hand, if a business partner does not have a website, it may give the impression that they are not yet in business, or that it is questionable whether we can entrust them with a request, which could lead to a loss of trust.



Leads to sustained advertising

When a user wants to know more about something, the first thing they think of is to search the web.

In this case, if information about a company's homepage that matches the user's search intent appears in the search results, the user will naturally access the company's homepage.

On the other hand, if a company does not have a website and only disseminates information through social media or one-sided promotion through advertising, the advertising effect will disappear as soon as the company stops disseminating information.


If you have a homepage, most users searching for a product already have a need, and if the user's needs match your company's services, you are more likely to receive inquiries.


Leads to new employee applications

When job seekers search for a company they want to work for, they often do so through the web.

In that case, you may feel that it is not a problem if you do not have a homepage as long as you post your information on a portal site.

However, when a job seeker learns about a company on a portal site or social media and becomes interested, in most cases they will search for more information to find out more.


Naturally, if you don't have a website, you won't appear in search results, which means you will miss out on valuable application opportunities.

When it comes to actual hiring, candidates who have done thorough research about the company are more favorably received, and it also shows that they are in line with the company's philosophy, making it easier to hire them.