These generations are all under the influence

[sumonasumonakha.tu]

Of a digitalized life, where everything they live is based on their values, social behaviors, and how these generations communicate not only on a daily basis but also regarding their expectations from brands. What do these generations expect from brands? An experience like no other. We are increasingly demanding and looking for brands that speak to our values, and that deliver products and services that we identify with. For our generations (yes, I’m included in that), it is no longer enough for the product to meet a need.


We need to know that that brand speaks to our values. Generation Twitch email list providers in france encompasses Generation Z and the most influenced, millennials, in addition to Generation Alpha (post-2012). Platforms like TikTok, Twitter, Reddit, and Twitch are where they are concentrated. For brands, targeting this audience is necessary, as the earnings of the 2.5 billion people who make up Gen Z are expected to increase fivefold to reach $33 trillion by 2030, according to the Twitch study. The research also mapped current behaviors that eventually disappear as “Generation Twitch” emerges.



Adam Harris, global head of the brand partnership studio at Twitch, says Generation Twitch was created in an age of information overload, where the authenticity of that information can be constantly questioned. So much so that we have never seen so much fake news and deep fakes as in the current years. Therefore, this generation will seek authentic experiences. This means that this audience wants to be intimate with experiences where they are not polite, but which are, in fact, real. For these generations, the meaning of our existence is in being human, where we can expose who we are without fear of judgment.