There are many reasons why shoppers abandon their shopping cart. For example, vietnam girls whatsapp number they find out that they have to pay too high shipping fees. Or that the discount code they had doesn't work, among many others.
With a retargeting strategy, you have the opportunity to reach out to these customers to remind them that they have left their purchase unfinished. You can even include a discount on shipping rates to give them a reason to continue shopping on your website.
There are several ways to reach these visitors, but the best and most popular approach is to use marketing automation to set up an abandoned cart email workflow that automatically contacts customers who did not complete their purchase.
2.- Sales to existing customers in a personalized way
One of the main advantages of using retargeting on your site is that it gives you the opportunity to target specific audiences. These selected audiences allow you to create personalized offers. You will be able to sell different products.
If a customer who has already purchased one of your products revisits your website, you have a great chance to make a sale. Create a specific action to sell something to that customer. In the image, they have opted for a discount coupon that will be sent to an email. By using website retargeting, you can create a special pop-up message for this action.
3.- Engage inactive visitors
Many of your website visitors will often browse your site, read a few blog posts, subscribe to your email list, and then leave the website. This abandonment can be due to a number of different reasons. But what if there is a way to re-engage them? You can get them to re-engage.
Use campaigns that combine email marketing and retargeting. The goal is to activate these users that you have lost. For example, CoSchedule uses this strategy to send a simple email to retarget recent users who left the website after viewing the pricing page.
Notice how simple this email is. It’s all about offering something of value. In this case, CoSchedule includes a link to a trial so these inactive visitors can try out the platform for free. This simple link can make all the difference.
4.- Target customers with external advertising campaigns
mdirectorYour website isn’t the only place you can direct customers to and convert them into sales. You can use other platforms to reach new audiences to attract new visitors and potential customers to your website.
You've probably already visited a website and started seeing ads for that product on every website you visit. Email retargeting plays an important role in this process.
You can use the data you collect from your email retargeting campaigns to run highly targeted advertising campaigns. These campaigns can be run on Google, Facebook, or other websites. For example, using email retargeting, you can create segments of email lists based on user demographics. You can use their location, age, profession, etc.
You can then use these list segments to create custom audiences in Facebook ads to retarget your customers. You can also use Facebook Pixel to collect more data related to visitor behavior, so you can create more effective advertising campaigns.
If you want to get an idea of what works and what doesn’t, check out these examples of well-executed retargeting and start designing your campaigns that combine email marketing and retargeting. Retargeting via email is one of the most effective ways to drive conversions.
With MDirector 's CRM Retargeting platform , you can add a cookie to each user. This way, you can communicate with them while they browse your website. Our software will help you create campaigns that combine email marketing and retargeting in the easiest way you've ever known.