SEMrush Position Tracking - Projects > Set up a project > Add the keywords you are interested in. Track your positions for the target keywords.
The number of leads measures your company's potential customers, those who have shared personal details thanks to the content you generate.
These leads can come from contact forms, subscriptions to news or newsletters, downloads of material, etc.
To measure the leads generated by your italy phone number content you first need to set up goals in Google Analytics.
You can read an introductory guide on how to set these goals in this article .
Existing leads reached
It is not enough to get new leads; to achieve your marketing and business objectives, it is important to align your prospects with their corresponding purchasing processes.
By analyzing the number of leads you already have that have interacted with your content, you can evaluate and develop a better lead nurturing strategy.
Track the number of returning visitors in Google Analytics.
Conversion ratio
The percentage of visitors who take one of your desired actions (click, sign up, download, etc.) after interacting with your content.
How to measure it:
Track the number of conversions and divide it by the total number of clicks on links, banners or CTAs during the same time period.
Conversion Rate = Conversions/Total Clicks
Return on Investment / ROI
Return on investment (ROI) is the percentage of income from different actions.
In this case, it will be the income related to the content created by your own team.
How to measure it:
Take the total investment made, subtract the costs and divide the total by the cost of the investment:
ROI = (Return – Investment)/Investment
Choosing the right metrics
To begin, take a moment to think about your project's marketing and business objectives.