And let’s face it, you need a plan if you’re

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Going to be successful when it comes to Content Marketing. You know, creating those engaging topic ideas for content. They certainly don’t fall from the sky. How do we find those great topics that we want to write about? That’s really the hard part, so I believe that you need to research what’s happening in each topic area you’re thinking of writing about. You need to come up with a content map that sort of outlines the strategy and the tactics that you’re going to use to research and develop these topic ideas.


Let’s take smaller budgets and larger budgets. With smaller budgets, you’re going to be email list france required to be very selective on the number of topics you create. And the bets, if you will, that you’re placing that your topic will connect and convert browsers into buyers. With larger budgets, you have more room to experiment and you can come up with not only more topics, but more subtopics and more keywords to optimize for, and a wider social reach with more resources to distribute that content. But at the end of the day no matter if you have a large or small budget, it all starts with the ideas you need to research the topics and the subtopics you’re trying to bring together.



Roll it together in a map and a plan. And from that mapping plan, I think you can find some inspiration and a process that you can count on from that initial planning stage. Peçanha: Got it and you’re talking about that. That’s important. I think it’s interesting you mentioned smaller companies with smaller bets, with smaller budgets. They have to be precise with their bets right? Is there a secret to say, “hey, how do I choose the best topics or the best strategy? Because I cannot waste any money.