That's why last June, Salesforce launched Marketing GPT, a technology that incorporates AI into the marketing platform. It is part of Salesforce Customer 360 and is available in the sales, service and commerce sections, as well as in Data Cloud, Tableau, Slack and MuleSoft. Are you ready to discover its possibilities?
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GPT Marketing Features
GPT Marketing allows you to unlock new features in order telegram filipina to develop a strategy that is much more tailored to the profile of your clients. For example:
Content creation : This tool will allow you to improve your campaigns and content, thanks to the creatives it offers based on the guidelines you set: from content design to reports, including segments; which will allow you to save a lot of time.
Email content creation: it is able to create the body messages of your email, adjust the tone of your usual communications, add customizations, generate the subject lines of your email…
Segment Creation: Marketers have the ability to build audience segments and define the audience they want to target using natural language prompts (NLP) through data stored in the cloud. Additionally, artificial intelligence (AI) helps them generate insightful categories, which provide personalized suggestions to increase campaign engagement. This process optimizes the performance of activities and speeds up the completion of audience segmentations.
Personalization: In addition to adjusting the message to our target as we have mentioned above, it is also capable of adjusting the delivery to the most appropriate time and method thanks to 'Rapid Identity Resolution, Segmentation and Engagement'. This automatically resolves the identities of the clients and updates the segments in Data Cloud .
More colloquial interface : This advantage makes it easier for you to respond to your clients' complex questions that deal with technical issues regarding the platform.
Quality content: With this, Salesforce wants to ensure that the information it provides you is honest, safe and accurate .
Partnership with Google Cloud Platform: Salesforce understands that customers may have data in external systems and provides ways to securely transfer data both in and out of the Salesforce platform. Therefore, a partnership has been created with Google Cloud Platforms , which allows users to pull data and long language models (LLM) from Google to understand what is happening in Salesforce CRM.
Segment Intelligence for Data Cloud: Improve ROI by automatically connecting first-party data, revenue, and third-party payment information to gain a more complete view of customer engagement .