WhatsApp, Facebook messenger, and so on

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Try to use a person's name as a signature; it works better than a company's name.5. Build a contact listIf you’re going to use WhatsApp as more than a customer support channel, you need a contact list. The best way to get one and grab new contacts is to use subscription forms. Place them on different pages of your website and offer a lead magnet – such as an eBook or discount.Consider going for multichannel forms – they allow your subscribers to choose where they want to receive updates – via email,

This move lets you communicate with customers through the bulgaria whatsapp list channels they prefer. In turn, such an approach creates higher engagement and boosts conversions. To create multichannel forms in two clicks, try the SendPulse form builder.Remember to segment your audience to send the most relevant campaigns and deliver personalized experiences. Follow our guide on mailing list segmentation – though we’ve created it with email marketing in mind, you can apply the same tactics to WhatsApp marketing as well.

6. Design your communicationWhatsApp messages have impressive open rates in comparison with other channels. However, if you offer irrelevant or poorly produced content, your marketing on this channel will be dead in the water.Start by pinpointing your main topics and the messages you want to deliver. Try not to limit yourself to only promotional messages; remember to entertain and educate your audience. Keep your communications short and sweet – people often check WhatsApp on the go and have no time to read long messages.