In this case, carrying out segmentations by birthday is always a positive strategy. oman phone number This way, you will make your customers feel special. In addition, if you send them specific congratulatory emails and include special offers, you will be able to create stronger connections with each one.
But this would not be possible without email automation . Automation is ideal for building loyalty among your current customers. But you can also achieve more goals:
Increase the productivity of your business.
The cost per acquisition is smaller.
You will carry out a more in-depth management of Lead Nurturing.
You will get a higher ROI.
Interaction with your customers is much simpler. In fact, you won't have to worry about whether you've left something out.
And customer retention is higher .
4.- Use email to feed other channels
email marketing app for the banking sector
If you've invested time and money in expanding your business and giving it a voice beyond your website and your banking email marketing strategy, you should think about how to drive your subscribers to other channels. Like, for example, to your app. In fact, ideally, your customers should be able to access your business from any channel.
This type of email, like the one in the example, will get you more downloads of your app. And this won't hurt you, especially if you want to turn your blog into an app and have another way to build customer loyalty. In addition, customers will see that you are keeping up to date and that your business is not obsolete in the face of new technologies.
On the other hand, creating an app that complements your email marketing strategy for the banking sector will provide you with several benefits .
You will generate interesting visibility for your clients. Especially by creating a very personal space for your clients from their mobile devices. Their most precious asset.
You will be available 24/7 for all your clients.
You will better retain your current customers with special offers and promotions on a new channel.
It is ideal for capturing new leads.
It will allow you to work on an efficient, fast and economical communication channel.
5.- Email to get feedback
feedback email marketing for the banking sector
Purchasing processes usually end with an email asking for an assessment of the purchasing process. But email marketing for the banking sector can go further. It can also ask for an opinion of the service carried out offline, in an office. The main difference between automating feedback emails and other types of messages is that, in this case, it is the brand itself that asks customers for data.
With this type of message, the customer feels valued. Not all brands ask their customers how their shopping experience was in store and if they have anything to suggest or share. Therefore, loyalty in this case reaches another level.
Ideally, if possible, you should provide some incentive for the user to give you feedback. This will ensure that you get a response back.
As you can imagine, knowing what your customers think of your business is one of the most valuable pieces of information you'll ever have. It will help you improve what's not right. But also to change. Or to know what preferences each customer has. All of this will push you to improve and create better personalized strategies to avoid making mistakes. Something that the customer will appreciate, since they will receive valuable and useful information. And, in addition, they will feel that they have contributed to this improvement in communication between the two of you.
An ideal gesture to humanize your brand.
However, email marketing for the banking sector is not only possible. It is also necessary. And for this reason, at MDirector we have created a tool with which you can create this type of mailing and make the most of your email marketing strategy .
Do you want to save time and still get the most out of it? Sign up now and start surprising your users with automated and personalized emails.