The Best Content Types For LinkedIn, According To A New Study Alessandro Alessio Alessandro france companies email list Alessio Jun 9, 22 | 3 min read ✓ Human crafted content Updated: June 9, 2022 linkedin best content types Need content for your business? Find top writers on WriterAccess! Try for free If you’re a LinkedIn user, you have probably seen a “you can’t post that on LinkedIn” message sometime. Well, LinkedIn has changed a lot in recent years, and so have its users. We’re seeing a lot of gurus telling us that short videos are the present and future on almost every channel, but is that true for LinkedIn? A recent study from Socialinsider and Cloud Campaign can help us answer this question and understand the best type of content for the professional social media platform.
The study findings SocialInsider and Cloud Campaign research examined more than 141 thousand LinkedIn posts from 1,126 pages with the objective of analyzing what type of content delivers the highest engagement, highest click-through rate, and more on LinkedIn. According to the study, native documents generate 3x more clicks than any other type of content. So, if you want to entertain and engage your audience, remember that this is a good way to retain them. Oh, another great piece of information, especially for B2B companies. Did you know that 80% of B2B leads come from LinkedIn? This number is pretty high when compared to Facebook (7%) and Twitter (13%), so there’s a great opportunity to reach new audiences and generate more leads with your organic strategy.