Moreover, after following the statistics and conducting the analysis, we came to the following observations

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“The flow of budgets to Digital from other advertising channels, for example, from outdoor advertising, where
production has increased significantly in price due to the growth of the exchange rate. Digital remains the most effective channel for
stimulating sales, which is a priority for advertisers in the current situation.”

— Krapivnitsky Dmitry, CEO & founder of OMNIMIX digital agency


For our further work, we choose programmatic platforms (these are platforms for automating and optimizing the process of purchasing digital advertising, which allow us to accurately target the audience and display relevant advertisements in our own advertising networks) as an alternative to Google, YouTube, Facebook*, the ability to place video advertising on the Internet through the advertising networks MoeVideo, etc. We also observe the active development of new social networks TenChat and ЯRUS.



Targeted advertising on Instagram* can be replaced with seeding in azerbaijan consumer email list Telegram or the VK market platform, and video clips in TikTok with clips in VK. Now VK is trying to stimulate video content as much as possible by holding various competitions with significant cash prizes.

To launch media advertising, it is currently advisable to consider programmatic platforms GetIntent and Hybrid. Advertising in Google Ads can really be replaced with advertising in teaser networks.