Last Database

It is worth noting that converting leads into customers is the main objective of any digital marketing strategy . Therefore, at the bottom of the funnel , all actions performed in the previous stages of the funnel must lead the lead to the purchase decision.



In short, this is the stage where ...

If we stop to think about the amount of activities that a marketing professional carries out in a typical work week, we can't help but mention sending out email marketing, right?
There are new content, social media , analysis, campaigns, sending emails, layout approval, there are so many things that ...

One of the constant concerns of companies is: how to approach the lead? After all, there are several smart strategies capable of converting a lead into a customer. At the same time, there are actions that can drive the prospect away forever. Want to learn more about this subject? Stay tuned!

What ...

Let's analyze: within a company, many aspects are important for the business to grow in a structured way.

After all, it's not just about being sure who your target audience is, but mainly about quantifying the customers who may be impacted by your actions over time. There are several strategies to ...

We live in an era in which artificial intelligence (AI) has gained ground in all aspects of our lives, from the simplest daily tasks to the most complex challenges we face. One of the areas where AI will have a profound impact is in the professional context and education, challenging us to rethink ...

In a world that is constantly changing, with digital transitions that challenge us every second, leveling up skills is of utmost importance. It is imperative that all professional areas keep up with this growth and acquire digital skills.

Investing in training should be a priority for everyone ...

The left and right sides of the brain have always been associated with different abilities: one with logic and the other with creativity. There is no doubt that the two sides communicate so that we can respond to the challenges we face in our daily lives. Whether we are more analytical or more ...

Let's start with the basics. Generative AI, the biggest 'buzz word' in the Artificial Intelligence (AI) universe, refers to the process of using intelligence to generate new data, as opposed to analyzing and categorizing existing data – which is a more traditional AI practice. Very simply ...

In today’s fast-paced and increasingly free digital world, where creativity and innovation are highly valued, it is often easy for professionals to neglect the legal rules that should guide their conduct. Whether through ignorance or willfulness, ignoring the rules can have serious financial and ...

In the fast-paced world of digital experiences, there’s a quiet but powerful force at work – writing. UX writing is the art of using words to improve user interactions, guide journeys and ultimately shape the way we navigate a website or mobile app.

Although it often goes unnoticed, the UX Writer ...