Last Database

It is an honour to once again be part of this acclaimed ranking, as we have been selected from among the more than 2,500 companies that have participated.

The recognition is the result of the evaluations of the professionals who are part of Salesland, as they have evaluated our company in aspects ...

Analyze your customer data: The foundation of any effective cross-selling strategy is understanding your customers and their needs. Analyze purchase history, preferences, and behaviors to identify patterns and trends. Use data analysis tools and segment your customers into homogeneous groups to ...

Traditionally, the telephone channel has always been conceived as a way through which, if you were not selling because you were good, you could sell because you were fast. For years, the abundance of databases, their accessibility and low cost, and the scarce regulation on personal data protection ...

In the first meetings with the managers of the other business units, I felt like I was exploring a different world where I had spent almost fifteen years of my professional life. I remember hearing new concepts such as: applications that could track field salespeople who had a geolocation (Aracne ...

First, it is essential to know your target audience thoroughly . This means understanding their needs, desires and purchasing behaviours. Use market research tools to gather valuable information about your potential customers and segment them into more specific groups. This will allow you to tailor ...

When entering the pharmaceutical and laboratory world , it is important to understand the various subcategories that comprise it. One of them is the CHC ( Consumer Health Care ) channel, belonging to the OTC (Over the Counter) market, where various over-the-counter products and medicines are traded ...

1- Active listening: To identify hot spots , it's essential to listen carefully to potential customers during the initial interaction. Pay attention to what they say and also to what they don't say. Often, they will express their most pressing needs, desires, and challenges. Open-ended questions and ...

A properly designed and managed full funnel strategy involves a large number of benefits, among which I would highlight:



- Immediate availability of data. Once an opportunity is generated, it is available to execute automated communication actions, or interactions between the sales team and ...

1. Know your Audience:

Before you begin any digital or omnichannel marketing strategy , it’s crucial to understand your audience. Where do they spend their time online? What devices do they use? What social networks do they frequent? Understanding these aspects will allow you to customize your ...

In the Colombian business fabric, the logistics business model plays a fundamental role in ensuring the operational efficiency and economic success of organizations, especially in the area of ​​warehouse stock management .



Importance of a Logistics Business Model in Warehouses



Warehouse ...