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Brandverity is a very specialized and interesting tool. It has two key and unique functions. It analyzes paid results of Google , Bing and Yahoo and detects abuses in advertising. These abuses are the use of brand words in the content of ads and controls the use of our registered trademarks ...

BERT is Google's newest search algorithm , designed to better understand natural language. Google is making the biggest change to its search system since RankBrain was introduced almost five years ago. The company said it will affect 1 in 10 searches.

BERT went live last week and will be available ...

In addition to integrations, there are also many plugins that can increase the potential of your CMS. Plugins can help you save time when planning to add a new feature to your CMS. From adding social icons and improving SEO parameters to adding Google Analytics and a content calendar.

Be careful ...

So, the tool supporting processes related to relationship management is CRM, sometimes also called Sales Force Automation ( SFA ). A short explanation – we can say about SFA that it is the basis from which the development of advanced CRM systems began and it still finds its place where users care ...

What is brand awareness?

Creating brand awareness is key to promoting a new product. A brand awareness campaign aims to introduce your audience to a new or changed product and differentiate it from the competition.

Brand awareness, also known as brand recognition, is the degree to which customers ...

Another question from the critical list. Important not only because of the business strategy aspect, but also for the final price of the solution. In this case, potentially extensive requirements covering all functional aspects of the organization may entail high costs of additional development. It ...

By conversations, I mean a conversational interface that allows for both written and spoken text. Alexa and Siri are prime examples of this.
Built for different purposes, they have one of their basic tasks to give a human dimension to conversations. The more this is felt, the more personal the ...

Application description: The importance of a well-written description for ASO optimization,pozycjonowanie aplikacji mobilnych
The app description is one of the most important elements in ASO, playing a key role not only in positioning the app but also in encouraging potential users to download it. A ...

In the following article, we will discuss the subject of a fan page on Facebook. We will analyze what benefits creating such a fan page brings us and how to promote it well. We will also look at how to create such a fan page from scratch. Also, learn more about how to create a page on FB and how to ...

Title and meta description optimization is a key aspect of SEO copywriting that can significantly impact your site’s ranking in search results, as well as your click-through rate. These two elements are your site’s “business card” in search results, so it’s extremely important to word them ...