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With the high popularity of using Key Performance Indicators ( KPIs) , more and more companies have been pointing out the importance of using data to base actions, but mainly, to recognize when the company's metrics at a given point of analysis are positive or negative.

In general, decision-making ...

Hello, tourism entrepreneur! If you are here, it is because you know that the travel agency market is as vast as the world to be explored. And to stand out in this competitive world, it is essential to adopt the best strategies. Today, we will delve into the opportunities that marketing offers to ...

Digital influencers have become a powerful force in tourism marketing, especially in promoting lesser-known destinations. With large social media followings, they have the ability to showcase unique locations to a global audience, influencing their followers’ travel decisions. This article explores ...

Virtual offices in Brazil have become increasingly popular as an option to make the process of opening a company easier. Learn more in this article.
Otavio Hoffmann | 03/18/2022

Advantages of using a virtual office in Brazil
Opening and managing a business can be complicated, which is why virtual ...

Understanding what a tax address is is essential for anyone who wants to open a company. Choosing this location can affect the company's registration, the taxes to be paid and even the coverage of the corporate health plan . In addition, this is the address where official bodies contact the ...

The DBE (Basic Entry Document) is essential proof for those who already have a CNPJ or for those who wish to open one. This is because the DBE is a declaration required to carry out any act or change related to the CNPJ, used in various situations and purposes.

Understanding what DBE is and what ...

In the Affiliate Market, those who have the best strategy stand out in their results. When we remember the amount of promotions and texts that are sent to our email inboxes, we can imagine that the competition for this media is even greater. Increasing the open rate of the emails sent seems like a ...

Affiliate marketing is one of the most popular and effective ways to generate income online. As technology advances and consumer behaviors change, the affiliate marketing landscape is evolving rapidly. In this article, we’ll explore some of the key trends that will shape the future of this dynamic ...

Product marketing is a branch of marketing that aims to generate demand for the products and services that a company offers, directly contributing to the sales team's arguments.

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Key takeaways from this ...

Truth be told : a B2B (business to business) marketing funnel is quite different from one aimed at B2C (business to customer). Although they all focus on attracting, winning over and retaining customers, there are essential particularities that must be observed .

Key takeaways from this article ...