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Traditional interruption marketing, a relentless barrage of ads, flyers, was once the only option. It was a one-way conversation aimed at persuasion. Brands would grab attention by shouting at consumers, which was effective at the time due to the limited distribution channels, mainly TV, radio and ...

If you're not using marketing activities to support your sales team, you're missing out on a huge opportunity. Marketing can do more than just generate leads – it can also help your sales team close more deals and improve their overall performance.

Eight ways marketing can help your sales team ...