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Micro and small businesses do not usually have many resources to invest in marketing, which ends up taking a back seat. However, it is important to remember that allocating efforts and funds to the sector is essential, as it is precisely these smaller businesses that most need the help of good ...

Among the biggest advantages of formalizing as an individual microentrepreneur (MEI) is the possibility of obtaining credit from financial institutions, which would not be feasible in informality, without a CNPJ.

In addition to formalizing the business , in order to obtain credit, it is necessary ...

Big Data has been the investment choice of many organizations, according to the report “Big Data and Analytics Spending Guide” , carried out by the market intelligence company International Data Corporation (IDC). The forecast is that revenues in the Big Data and analytics market will reach US$ 187 ...

The Internet of Things is here to stay. The current technological reality allows and encourages the creation of a network of physical objects interconnected by a highly intelligent system, in which one device communicates with another, in a large systemic and productive chain. This information ...

ICTs ( Information and Communication Technologies ) are gaining relevance in the market as a whole. After all, the technological context that guides companies demands that entrepreneurs pay special attention to market innovations .

In addition to the obvious set of advantages that this type of ...

Digital Transformation is a recurring concept in the entrepreneur's vocabulary. And this applies to both companies that were born in the 21st century and to more traditional ventures.

In this post, we will present an inspiring case in which Algar Telecom combines high technology with the property ...

In recent years, home office has become increasingly present in the daily lives of companies. With the Covid-19 pandemic, the migration to this work system was exponential, which also ended up encouraging digital entrepreneurship.

Before this period, home office had already been adopted as a work ...

Like any trending topic, some Digital Marketing myths have become popular in recent years. And blindly believing in them will cause your company to waste a lot of time and money.

Digital Marketing is very dynamic. This means that what was effective a few years ago may not be as effective today ...

Increasing e-commerce sales is a constant goal for all businesses that venture into this segment. After all, it is necessary to maintain sustainable growth so that it is not necessary to close its doors in the near future.

Although investing in advertising is important, a campaign alone will not ...

A CTA that converts is one of the great secrets to a good Digital Marketing campaign , whether it is focused on ads or Inbound.

The CTA (Call-to-Action) is nothing more than a call to action. In other words, it is almost a request for your persona to do what you want, such as leaving contact ...