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At GeenStijl, news facts, scandalous revelations and journalistic research alternate with light-hearted topics and pleasantly crazy nonsense. The brand presents itself as 'tendentious, unfounded and needlessly hurtful'. Curious if there is a market for that.

How is GeenStijl's brand structured ...

Two very familiar terms that you hear almost daily in the marketing world are findability and visibility. A marketing agency seems to like to talk about findability. A creative agency is mainly concerned with visibility. Both terms have a specific meaning, but are often wrongly separated from each ...

How do well-known brands use music in their marketing mix? A few visionary brands have discovered an extraordinary formula to indelibly engrave themselves in the collective memory of consumers. The interplay of custom-made visuals and original music has a magical effect, making their sounds ...

Although you can indicate in almost all advertising and analysis tools what a conversion is worth to you, only a few marketers (outside e-commerce) use this possibility. Nevertheless, it is worth asking your client about this.

No clear answer? Then make your own estimate. Even if you only assign a ...