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Of course, customers can only buy products they can find. Product search is therefore a top priority in online shops. Many users use the search field immediately as their first step, without browsing through the individual categories.

However, many visitors use different search terms than the ones ...

Brick-and-mortar retail is currently suffering from sales declines of up to 70 percent. The reasons for this are varied: demographic change, changing consumer behavior, technological innovations, and advancing digitalization.

To prevent city centers from "extinction," cities and municipalities ...

Two quick examples: An online shop with a striking design initially inspires interest. However, as long as no one finds the page while surfing the internet, no one benefits. The same applies to shops with strong SEO (search engine optimization). They're easy to find, but if they're poorly designed ...

To achieve optimal results for your online store, you should regularly track your progress. Create key performance indicators to make your goals measurable. Try to truly understand your brand's evolution, market potential, and progress to make the best decisions.

Focus on social media
These days ...

Explainer videos can be used extensively. Therefore, the goal should be clearly defined. For example, should it be a tutorial, or should it also convey actionable messages? Next, the desired target audience must be determined. Is it a young or older audience? Are regular viewers being addressed, or ...

Amazon has become the first port of call for many customers when it comes to purchasing a wide variety of goods. Whether it's technology, books, or groceries, Amazon is one of the most important platforms of all. Therefore, it's only logical that many sellers use the so-called Marketplace to offer ...

Digital growth is crucial for every business today. In an increasingly digitalized world, an online presence is essential to keep pace with the competition and reach potential customers. Successful marketing plays a key role in increasing your company's visibility, reach, and revenue in the digital ...

A consistent presence is crucial for social media success. A regular posting schedule ensures the brand stays top of mind. At the same time, messages should be consistent across all channels to increase brand recognition and solidify the brand image.

By implementing these tips, online shops can ...

Fast delivery can significantly increase customer satisfaction and encourage repeat purchases. In an age where the competition is just a click away, reliable delivery can make all the difference.

Customer support: the backbone of every online shop
Good customer support is essential. It involves ...

Combining proven pressing processes with modern digital tools opens up new opportunities for cider producers to engage with customers and increase efficiency. Digital platforms allow customers to schedule juice pressing visits in advance and book their preferred appointment times directly online ...