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Own audience is the best strategy, it’s important to remember that content is at the core of great experiences – whether it is pure Content Marketing, content for Marketing, content for sales enablement, content for customer service, content for internal communications, etc. Content Marketing World ...

Of a digitalized life, where everything they live is based on their values, social behaviors, and how these generations communicate not only on a daily basis but also regarding their expectations from brands. What do these generations expect from brands? An experience like no other. We are ...

Of education and policies to fight against any kind of discrimination and reduce all gaps based on gender, race, disabilities, and affective-sexual orientation, among others. Why do we do that? Because it’s the right thing to do. And this opens important conversations in many places. This article is ...

Going to be successful when it comes to Content Marketing. You know, creating those engaging topic ideas for content. They certainly don’t fall from the sky. How do we find those great topics that we want to write about? That’s really the hard part, so I believe that you need to research what’s ...

New product options that now add up to more than 35 customizable items with user-created prints or templates within Canva. Among the options you can print are everything from banners and business cards to t-shirts, mugs, calendars, and wedding invitations. Another novelty is the “automatic proof ...

Demanding real content, without masks. Brands can be inspired by the platform’s idea of life without filters, and start showing themselves without filters, too. How about inviting the customers to see the “behind-the-scenes” of the operation, meet the real people behind the company, and use it to ...

That’s where you can publish, potentially with a brand with a really strong brand name. But if your brand isn’t Red Bull, like most of us, it’s more important that the people you know are really listed on the blog post. Now, in WriterAccess we actually do that in a creative way. We’re kind of lucky ...

Different at the discovery stage which is where they’re learning about your products and services versus post sale, right? People don’t want to hear the same information. That style needs to be very different. There are assumptions you need to take into consideration. So, a customer journey map is ...

To underrepresented groups that are in social and economic vulnerable positions — with focus on gender, race, disabilities and affective-sexual orientation, among others. It is possible through the promotion of education, enabling inclusion in the market, and ensuring equity in the business. With ...

You will only have one real issue to worry about when multiple pages target the same keyword, which can happen more for larger company websites. However, to identify cannibalization problems on your website or blog, you can start with content auditing. This is the first step for any change or ...